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Think Baby. Think Family.

We support families. Very closely. And we do so when their lives change in the most beautiful way. With products that fulfil all their needs in their new everyday world as a family.

We think in generations

Because families write stories that go on forever. Our roots are just as important to us as your future. We know our origins, trust our experience and love new beginnings.

We keep pace with the times

Because it is by keeping pace with the times that we change. We consider what is important today and tomorrow. We see the paths and opportunities that time offers us. And we keep pace.

We are close to life

Right in the middle of it. Where everyday life is at home and adventure begins. Where it is loud and quiet. That connects us. With you. We love life. Because we take it as it is.

We see people

In all their diversity. We respect and trust them. We recognise and appreciate what motivates them and what is important to them. In every encounter. In every conversation. As equals.

Family. One big adventure.

Probably the most exciting, beautiful and longest adventure the world has to offer. An adventure that changes our world. Forever. Because once it begins, it never ends. It lasts a lifetime and beyond. For us as parents. For our children. For our grandparents.

Family. Every new day can change everything.

Something new begins. We learn, we change. We develop. Together and each in their own right. Whatever the new day brings. Whatever begins. We accompany families on their journey.